Having some form of online presence is a no-brainer in the modern business landscape. The form that presence takes, though, has become a source of contention. Your business needs a website, but with the advent of Social Media there have never been more “alternatives” to websites.
We don’t like to think of it this way. We believe like most forms of technology, there’s a symbiosis that occurs when these tools are used together. Customers agree, in fact a majority of customers actually visit a company’s website before making a purchase, or taking a business relationship to the next stage. It’s entirely common for a potential client to immediately google you after receiving your cold call or email.
We have helped many companies of different sizes to build their digital presence. In some cases, organizations are hesitant to connect because they feel they are lacking in technical knowledge and do not understand how to manage the website. Other times, the company is concerned about prices.
The good news is that there is a solution for you. If you still need to be convincing, here are the top reasons why owning a website is important to your business:
One of the main reasons you should create a website for your business, is to increase the credibility of your organization. Unless you’re outrageously lucky, there are several companies that provide similar services to you. One way to stand out is to have a website that looks good and clearly communicates your message to your consumers.
Without a website, people can question your legitimacy as a business. Owning a website is an opportunity to make a good first impression and make people feel like you are a real business.
Showing your brand to potential customers is one of the most important things you can do. By clearly identifying who you are, what you represent, and what you represent, you can increase the chances of customers buying from you.
This is also something that can differentiate you from your competitors. Without a website, it would be very challenging to do this because people can’t easily find quality and reliable information about your business.
Perhaps one of the most exciting reasons to create a website for your business is because it can increase your chances of acquiring leads.
Once people find you online, are interested in your products or services, and want more information, they will know how to contact you through the information on your website. This gives you the opportunity to increase sales. Although websites come at a cost, if used correctly, they are worth the investment.
Once you are online and have an SEO optimized website, you have a chance of appearing in Google search results. This means that when people search for products or services, your website can appear in the results. This gives you the opportunity to significantly increase your customer base.
Many companies answer calls from potential or existing customers to answer simple questions about location and business hours. If you miss a call, the customer will be upset. Phone calls can also distract your employees, preventing them from focusing on the most important parts of your business. A simple FAQ on a website can reduce calls and increase internal productivity. At the same time, it can help customers find useful information without making a phone call, ultimately providing a better user experience.
Websites have become an indispensable part of today’s businesses. If you haven’t already, I recommend that you create one. You can improve it over time, but the key is to get started. Contact us today and get started.